A founder's journey is tough

I'm here to share the tools, playbooks, and lessons that help you skip the noise and focus on what matters.

What FoundrFlow Is

FoundrFlow is a resource hub and learning space for startup founders, SaaS builders, and non-technical operators looking to improve their product, go-to-market, and operations.

Proven Frameworks

Battle-tested playbooks and strategies that actually work in the real world.

Strategic Execution

Turn strategy into systematic action with clear implementation guidance.

Focus on Impact

Skip the noise and focus on what truly drives meaningful business results.

Hi, I'm Kristine

A SaaS founder, product manager, and revenue operations leader who has worked across startups, GTM teams, and AI-powered product builds.

I started FoundrFlow because I know firsthand how messy, scrappy, and overwhelming it is to get a product off the ground — especially when you're not a full-stack developer or sitting on a giant budget.

Through my experience building systems at DataStax, Raken, and Rocket Fuel Labs (and lots of trial and error), I've learned how to transform chaotic growth into systematic success. This is where I share those lessons, frameworks, and resources so you can move faster and avoid some of the early pain.

What I've Learned

  • How to build scalable revenue operations without burning out
  • Strategic frameworks that work across different business models
  • AI implementation that enhances rather than complicates operations
  • How to make better decisions faster with limited resources

What I'm Building

Putting these lessons into practice

Shiftwell

LIVE

Shiftwell is a lean SaaS app helping small businesses move off messy Excel schedules. We focus on making shift management simple, fast, and error-free.

SaaS Platform Workforce Management AI-Assisted Development
Visit Shiftwell →
📅

Shiftwell Dashboard
Streamlined scheduling interface

Ready to Scale Systematically?

Let's discuss how proven frameworks and strategic execution can transform your startup's growth trajectory.

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